Relaunch of Ola! Light panty liners

20 October 2016

The new design is made in gentle colors, which are associated with lightness, freshness, calmness and tenderness.

  • Bringing positioning and product characteristics

  • Attracts attention in the shelves and stands out among competitors

  • The main thing — women like this design! *


Changes have affected not only the package design, but also the product itself:

  • New soft surface Silk touch

  • Lace pattern on the back of the pad

  • Interesting flavors

  • The pad is more flexible and thin

  • The pad is better fixed to the underwear

More information at

*Source ROMIR quantitative research June-August 2016.